Tourism in Dubai Research Paper Example | Topics and Well Written Essays - 1250 words

The travel industry in Dubai - Research Paper Example Sources demonstrate that Dubai is utilizing assets to take advantage of new developing markets, which permits them to bring their situation up in effectively settled/developedregions. This is being done in an offer to expand the income the locale rounds up every year, while it would like to get one of the biggest traveler goals in the globe. This paper will examine the travel industry in Dubai, and the potential the district has as far as increment in development for various territories in the economy. In 2011, Dubai bragged an expansion in the quantity of travelers who visited lodging condos and inns. This is from around 8 million of every 2010, to more than 9 million visitors the next year. The activities set up ensure that the emirates is the spot to be once individuals choose to take some time off, occasions, or excursions for work. The lively and dynamic nature of the travel industry area is being reflected by the inns, inn condos, and the journey traveler liners that pull in mo re clients to the emirates (Nadeem 46). There are numerous elements that become possibly the most important factor when the accomplishment of Dubai is referenced. The movement business is one zone that has had an impact in the development of the region’s achievement. Upgraded organizing makes it feasible for various divisions to contribute and help in the accomplishment of the locale. Dubai is currently fit for contacting more individuals because of these various systems, which is supporting in the turn of events and development procedure of the UAE. There are guidelines that should be followed before visiting Dubai. As one of the seven emirates of the UAE, Dubai is one of the most prosperous districts in the Arab landmass. The travel industry area has had a ton to do with this achievement, however to grasp the idea of the district; one needs to appreciate the guidelines that administer the locale. It is difficult to access Dubai without a visa. Dubai can concede licenses to residents of specific locales upon appearance to the UAE, however they have limits. Likewise, guests might be permitted consent to remain in the event that they get sponsorship from residents in the district, or any organization that might be authorized to work in Dubai. All these are manners by which the locale can screen the traveling every which way of remote people. Familiarity with the market introduced by Dubai is made each day for individuals to understand that there are colossal open doors in the locale (Page 97). This causes it much simpler for individuals to gain admittance to the area, expanding the odds of the region’s development. Socially, likewise with any locale, there are diverse behavioralrestrictions that administer individuals living in Dubai. Since the travel industry is blasting and is pulling in countless people of remote drop, lodgings and inn condos note that a portion of the things that might be viewed as ordinary in other created nations may not rea lly be typical in Dubai. A model would be the exacting adherence of Muslim laws, regardless of whether one may not be subsidiary with the religion (Page 103). It is urgent to follow a portion of the way of life, for instance; visits in the period of Ramadan may require people not to eat or drink in broad daylight according to the custom of the individuals. Also, goodness in broad daylight is viewed as an ethical commitment for people in Dubai. One is restricted from wearing bathing suits or even swimming outfits, except if they are on the sea shore. Travelers need to cling to these limitations whether or not they are Muslim or not. There are

Success: You can do it! Essay -- essays research papers fc

You can do it! - SUCCESS- Achievement is to satisfy an objective that you have set for yourself. Accomplishment of achievement includes five parts: acknowledgment, certainty, inspiration, activity and determination. Stage one is to understand your objective and how to accomplish it. Stage two is to have the certainty to make the strides towards your objective. Stage three is to discover inspiration to keep you on the way towards you objective. Stage four is activity, the principal physical advance you take in the process for progress. Stage five is constancy. Headed straight toward progress, you will without a doubt come to difficulties and battles. The best way to overcome those things and accomplish you will likely have solid steadiness. As David Brink stated, "A effective individual is one who can establish a firm framework with the blocks that others toss at him." Stage 1 †Realization To begin your excursion to progress, you will initially need to acknowledge what your objective is and what you should accomplish it. Ross Perot understood his objective was to begin an information handling organization. He understood he expected to get one thousand dollars to begin it. I have understood my objective to turn into an extraordinary movie producer. I understood to accomplish that objective I expected to get involvement with the film business and expected to do a Film and Television course at college. Many individuals have neglected to accomplish their objective since they have neglected to acknowledge plainly what their objective is and what they expected to arrive at it. You should not make hurried, uncertain choices. Acknowledgment includes cautious examination. Stage 2 †Confidence â€Å"Confidence is the entryway to success† (Mary O’Hare Dumas). On the off chance that you don't believe in your objective and trust you can arrive at it, you will bomb before you even start. To accomplish your objective you are going to need to rely upon others, regardless of whether it is for subsidizing or good help. In the event that you don't show trust in your objective, nobody will believe in you. They won't have any desire to help you and you won't have the option to achieve your objective. You additionally need trust in yourself. In the event that you need certainty you will get debilitated and this will make your objective difficult to accomplish. I am certain that my objective is attainable and am thinking emphatically which will keep me energized. Chief of naval operations Lord Horatio Nelson, Britain’s most prominent maritime legend, knew certainty. His trust in his capacity to win any maritime fight made him not lose... ...backs, you should endure. At the point when you go to an obstruction, you have to reconsider your arrangements to accomplish your objective and think about updating them. The key of progress isn't to surrender when you approach an issue, yet work out an approach to move beyond it and make progress Acknowledgment, Confidence, Motivation, Action and Perseverance are the elements for progress. You have to: acknowledge what your objective is and know obviously what you need to do to accomplish it; be positive about the way that it is attainable for you; have an inspiration to fuel your endeavors on the way to progress; put your arrangements energetically; and drive forward when you hit difficulties. On the off chance that you follow these rules, you will make individual progress. Book reference Earthy colored, J. 1996, The life and times of Lord Nelson, The Book Company Pty Ltd, Sydney Mill operator, N. 2000, Broadsides †The time of battling sail, John Wiley and Sons Inc, New York quoteland.com - Quotations on each point, by each creator, and in all designs imaginable (on the web) recovered by means of the Internet 18 February 2002, http://www.quoteland.com Perot '96 - Ross Perot: Biography (on the web) recovered through the Internet 18 February 2002, http://www.perot.org/hrpbio.htm

Closer Calls

Closer Calls Emab Plaza is a busy shopping mall located in the heart of Nigeria’s capital. I frequent it often for my electronic needsâ€"to replace printer ink or buy new paper sheets, to upgrade my iPad’s internet plan and most recently, to get a small phone to use while in Nigeria. It always pulses with its own life. There’s always a crawl of congested traffic at its entrance and exit gates. Within the plaza itself, paint-peeled buildings stand side-by-side, each one holding three or four floors. Each floor is made up of shops that look onto the streets, small shops always abuzz with the vibe and chatter of people searching for anything from clothes to phones to mobile network recharge cards. Wednesday is usually an unremarkable day. It’s the middle of the school week. Adults are adrift at work. And this past Wednesday should have been no different. I spent it at home, teaching a close friend taking a gap year SAT Math. My siblings would be back from school anytime soon, unloading stories about their funny teachers and weird classes. I would have made all the right absent-minded noises in response while working on a short story that looked funnily absurd. Night would have rolled along, with its familiar, familial pattern. But people elsewhere, a small, nefarious group, had other plans. Less than a mile away from home, a bomb went off in Emab Plaza, killing 21 and injuring 17. The news spread fast, wildfire chased by the wind. I was talking with my mom when my dad, who had recently traveled, called, wanting to make sure we were okay. We were stunned on two levels, first by the news, and second by the distance. We worked ourselves into a frenzy trying to verify it. But tweets about the bomb were popping up. Facebook and BBM Status Updates were alive with pictures, dark smoke cuddling a gray sky, blood in patches on the floor. Phone calls kept coming in, friends and relatives asking if we were okay, if we were anywhere near the site. The day grew so small. I walked in circles and circles, sick to my stomach. Later, on the news, we saw the sight, charred buildings standing like sinister demons, wrecked gates and lines of burnt cars. We saw the hospital victims, bandaged, sedated, comatose, in tears. The calls of concern continued into the next day, and a blanket of deep unease fell over the city. Rumors floated aboutâ€"schools would be next, kids were in danger. And the feeling of wariness that always sat deep inside me felt much bigger. A microscope over the things my mind constantly grapples with will reveal a list of dreams and worriesâ€"stories to write, classes to pass, codes to debug, friends with whom to catch up. But in the face of this blast, I seemed to float over these concerns, and they seemed so small, so trivial. What felt worse was the deep-seated unease, the discomfort I suddenly felt in public places. I would be stuck in a traffic jam, and my mind would imagine a buried IED suddenly detonating. Malls bore this air of imminenceâ€"in the cacophony of noises and people, it felt like we were occasionally looking around, certain that death was about to rear its ugly head. Whenever I was just outside home, within the city, I went about my business, but some constantly alert, constantly uncomfortable part of me was searching, roving, waiting, frightened. It sometimes feels like there’s something inherently judgmental about trivializing worries about what to make of your life, how to pass classes and figure out your dreams, in the face of greater fears about simply survivingâ€"living and avoiding an early death, a terrible injury. It’s probably because for some, the uncertainty of fulfilling a passion is the height of worryâ€"thankfully soâ€"and for others, the uncertainty of making it to the end of the day alive is the mere surface of worry. We all worry about these things anyway, on some level or other, and we’re all at risk of dying at any point, from disease, from an electrical shock, from a plane crash, and there’s no point psychoanalyzing these fears if there are more fruitful fears to psychoanalyze. But I think, in the end, it boils down to gratitude. There’s always someone that has it worse. Whether it’s the self-doubting Wall Street intern or the surviving car-crash victim, there always seems to be a lower layer to which life can kick us. So the drabber, grimmer, more fruitless thing to do is talk about how bad things can be, especially in the face of darkness. No, when the lights go off, what we need is a shimmer, a glow, not a black hole. And the light exists in the things we have, the things we are proud of. I think there’s something fulfilling in staring at the light. So the point of this blog post is twofold: first, that you keep me, and my country, in your thoughts or wishes or prayers or goodwill. And second, that you hold on to the light, to the dreams you’re proud to have, and the family you’re proud to cling to. The blur between life and death, between happiness and disaster, between “meh” and utter horror is thin, no thinner than the moment it takes to flip a coin. Heads turning to tails, families turning to rubble. So, even if it’s for a moment, look at the light, and smile.

Anthropology Cultural Norms Essay - 617 Words

Anthropology: Cultural Norms Before taking this class, I often thought that our advanced society was the standard in which to measure all other societies from, but after reviewing the material in this course, it is impossible to make such a comparison. Many of the people in a culture similar to the U.S. would probably find most of the cultures we have studied to be â€Å"slow†, strange, or undesirable. In fact, it seems that many of the societies actually prefer to live the way they do and accept it as normal. â€Å"Normal† is a relative term, and it is difficult to establish evidence to label a culture or its characteristics abnormal. What may seem to work here often would be disastrous to other cultures. Our society stresses†¦show more content†¦Here, by sacrificing yourself with the help of others, the work gets done and everyone benefits from it, because no one person could provide everything necessary to survive (over an extended period of time). This society flourishes with people that are willing to live together and help each other out, even at the expense of personal prosperity or privacy. The behaviors practiced by a culture, especially those concerning the treatment of men and women in a society, are reflective of how a society views its members, both by age and gender. Many societies, such as rural China and Taiwana, view their women as inferior, and the men dominate them. Women are basically powerless and at the will of their husbands. Viewing women as inferior to men often stems from the idea that a man’s work is important and a woman’s work, mainly around the house, is unimportant. This severely hinders a woman’s ability to reach their potential in both the household and society. The !Kung San and the Mbuti hold a woman’s work as a great asset and value it. It is no surprise that these societies respect both men and women as one and the same. This is portrayed by the Mbuti’s tug-of-war games between the men and the women in which neither side dominates the other, and the game ends in a truce with laughter on both sides. This is to teach the children that men and women are both equally important.Show MoreRelatedWhy Do We Study Anthropology?863 Words   |  4 PagesWhy Study Anthropology? Intro: The study of anthropology is important because it gives the public insight as to why people act the way they do. By studying anthropology the world can have a better understanding of different cultures and why people have different norms and values. If people have more insight on why individuals act the way they do we can appreciate and respect peoples’ choices more. For instance, instead of people looking at hijabs as a restricting clothing item that women in theRead MoreThe Analysis Of Mythology Of The Environment And The Unconscious Mind978 Words   |  4 Pagesestablishes a commonality among humanity, as well as the analyzation of various cultural perspectives and values around the world. Thus forth we see the origins of mythology diversely interpreted and analyzed by the context of culture. Myths â€Å"symbolize† and â€Å"embody† human experience in relation to a cultures beliefs and values (Rosenberg, 1999). Despite the various roots in which a myt h may originate and or the level of cultural recognition, it is evident myths exist in all societies. Myths allow humanityRead MoreThe Culture And Concept Of Culture1665 Words   |  7 PagesOne of the most influential and central concepts of anthropology is the nature and concept of culture. The concept and idea of culture dominated 20th century thought, and can be used as an explanation as well as an object of fascination for many anthropologists today. While there are various theories and approaches to culture and the interpretation of it, I would solely like to examine the Cultural Relativist approach, and the Boasian thinkers associated with this particular approach. I would alsoRead MoreA comparison of Behar’s The Vulnerable Observer and Tsing’s In the Realm of the Diamond Queen 1152 Words   |  5 Pagescontexts) rise to the surface. Besides the similarities, there are also major differences between the two pieces of work. Behar and Tsing share a very differen t style of anthropology, which creates am interesting contrast on the way each theme is interpreted. To begin, Ruth Behar’s The Vulnerable Observer examines anthropology from a more personal and emotional lens. Throughout the ethnography, Behar compiles a series of essays that demonstrate the trials and tribulations that accompany beingRead MoreThe Cultural Anthropology : Margaret Mead890 Words   |  4 PagesCultural Anthropology was not something I ever thought I would be interested in. During this class I have learned many new things about other people and how they live. This is by far my favorite class this semester and I just love hearing about other people’s way of life. So, with my newfound love for cultural anthropology I decided to write about one of the most influential female anthropologists. I decided to write about Margaret Mead. I want to discuss her early life. Then, move on to her lifeRead MoreSocial Anthropology : Bronislaw Malinowski1554 Words   |  7 PagesBronislaw Malinowski is arguably the most influential anthropologist of the 20th century, ce rtainly for British social anthropology. Malinowski saw himself as effecting a revolution in anthropology by rejecting the evolutionary paradigm of his predecessors and introducing functionalism, whereby institutions satisfied human biological need, as the way to understand other cultures. I argue that his lasting legacy, however, is methodological rather than theoretical. Although not the first to conductRead MoreNonverbal Communication And Its Effects On The Understanding Of Individual Cultures1339 Words   |  6 Pagesand the emotions of the participants. Further, by studying and learning the nonverbal communication of a specific culture, or multiple cultures, individuals are able to appropriately interact with someone of another culture with different nonverbal norms, such as proxemics. (Heider, 2007, p 109). Nonverbal communication has become an aspect of my daily life, most commonly used while at work. As a pastry chef by trade, I work in an environment where utensils are being banged on pots and pan, ovens areRead MoreAnalysis Of The Article Body Ritual Among The Veldt By Horace Miner1317 Words   |  6 PagesThe term Anthropology refers to the study of mankind as a whole. In the article â€Å"Body Ritual among the Nacirema† by Horace Miner, the introduction of a new cultural perspective crosses the boundaries of today’s societal norms. Horace Miner is mainly known for his studies in mankind, and as an anthropologist he must take into consideration, without preconceived opinions the variety of unique cultures within the human race. The Nacirema is a group living in North America whose culture, through theRead MoreWhat Are The Four Primary Types Of Human Adaptation?1685 Words   |  7 PagesChapter 1. 4. What are the four primary types of human adaptation? Why has thei r interrelationship been particularly important for the human species? Anthropology recognizes four primary types of human adaptation: genetic change, developmental adjustment, acclimatization and cultural adaptation. Individuals may develop a successful adaptation with the help of biological evolution. i.e. genetic change, that is caused by the constant environmental stress, experienced by many generations. It is a well-knownRead More The Inside Perspective Of An Outsider1886 Words   |  8 Pagesattempted to speak my broken Chinese with people who did not care that my book at home had taught me the words for ambassador and diplomat. I took my first tentative step towards cultural understanding. The China surrounding me collided with the China I ignorantly thought I had prepared myself for. I. Anthropology Allyn Maclean Stearman graduated from the University of California at Santa Barbara in 1964 with a degree in Spanish. In conjunction with her foreign language major, she spent her

What Is a Trophic Level

Food chains show the flow of energy from energy producers to energy consumers in a hierarchy within an ecosystem. The trophic pyramid depicts this energy flow graphically. Within the trophic pyramid, there five trophic levels, each of which represents a group of organisms that obtain energy in the same way. The transfer of energy from organisms that make their own food to those who obtain their energy from consuming other organisms is fundamental to the level hierarchy. These levels make up the trophic pyramid. Trophic Pyramid The trophic pyramid is a graphical way to show the movement of energy throughout the food chain. The amount of available energy decreases as we move up the trophic levels. This process is not the most efficient. It is estimated that only approximately 10% of the energy consumed ends up as biomass as we move up each trophic level. While some organisms (autotrophs) can produce energy, others (heterotrophs) must consume other organisms to meet their energy needs. Trophic levels enable us to see the general energy relationship between different organisms as well as how that energy flows through the food chain. Trophic Levels The first trophic level is composed of algae and plants. Organisms on this level are called producers, as they make their own food by using photosynthesis to convert light energy into chemical energy. These organisms are known as autotrophs. Examples include seaweed, trees, and various plants. The second trophic level is composed of herbivores: animals that eat plants. They are considered primary consumers, since they are the first to eat the producers that make their own food. Examples of herbivores include cows, deer, sheep, and rabbits, all of which consume a variety of plant material. The third trophic level is composed of carnivores and omnivores. Carnivores are animals that eat other animals, while omnivores are animals that eat other animals and plants. This group is considered secondary consumers, since they eat the animals that eat the producers. Examples include snakes and bears. The fourth tropic level is also composed of carnivores and omnivores. Unlike the third level, however, these are animals that eat other carnivores. Therefore, they are known as tertiary consumers. Eagles are tertiary consumers. The fifth trophic level is composed of apex predators. These are animals that do not have natural predators and are thus at the top of the trophic pyramid. Lions and cheetahs are apex predators. When organisms die, other organisms called decomposers consume them and break them down so that the cycle of energy continues. Fungi and bacteria are examples of decomposers. Organisms called detrivores also contribute to this energy cycle. Detrivores are organisms that consume dead organic material. Examples of detrivores include vultures and worms.

Capital Punishment And The Death Penalty Essay - 793 Words

Points of View Capital punishment has been in effect for centuries, and the topic of the death penalty invokes massive controversy still to this day. According to the Death Penalty Information Center (2015), Lake Research Partners took a poll in 2010, based on â€Å"support for alternatives to the death penalty.† The outcome of the survey resulted with a mere 33% of Americans in favor of capital punishment, in contrast to the 61% that were in support of an alternative to the death penalty. The remaining 6% voted they had no opinion either way. Is capital punishment the reasonable means of reprimand for the murder of another human being? The Death Penalty: Approve or Oppose? Now to consider, a couple notorious expressions immediately come to mind (clichà © as they sound): An eye for an eye? Alternatively, Two wrongs don t make a right. Of those sayings, which is morally correct in this matter? Following is a quote from the mother of a murder victim upon being presented with the intended execution method (lethal injection) of her child s slayer (Sarat, 2014, p. x), in which I unreservedly concur: â€Å"Do they feel anything? Do they hurt? Is there any pain? Very humane compared to what they’ve done to our children. The torture they put our kids through. I think sometimesShow MoreRelatedCapital Punishment : The Death Penalty1482 Words   |  6 PagesMrs. McElmoyl 12/12/14 Capital Punishment As stated by former governor of New York, Mario M. Cuomo, Always I have concluded the death penalty is wrong because it lowers us all; it is a surrender to the worst that is in us; it uses a power- the official power to kill by execution- that has never brought back a life, need inspired anything but hate. (Cuomo 1) This is one of the main arguments against capital punishment (also known as the death sentence.) Capital punishment is the ability for a governmentRead MoreThe Death Penalty And Capital Punishment931 Words   |  4 Pageswritten down (Robert). The death penalty was applied for a particularly wide range of crimes. The Romans also used death penalty for a wide range of offenses. Historically, the death sentence was often handled with torture, and executions, except that it was done in public. In this century, the death penalty, execution or capital punishment, whatever you’d like to refer it as, is the result for committing capital crimes or capital offences and it is not in public. The death penalty has been practiced byRead MoreCapital Punishment : The Death Penalty1410 Words   |  6 PagesCapital Punishment in America In 1976 the Supreme Court of the United States of America ruled the Death Penalty constitutionally permissible. The debate over capital punishment has always been a topic of great controversy. Before the Supreme Court ruling in 1976 America had been practicing capital punishment for centuries. At the current time some states enforce the death penalty, while some do not. There are differences of opinion’s relating to whether or not the death penalty is the proper wayRead MoreCapital Punishment And The Death Penalty991 Words   |  4 PagesCapital Punishment Imagine your having a normal morning, eating breakfast doing your normal routine. Suddenly your phone rings and when you answer you hear the worst news possible. One of your family members has just been murdered in cold blood. You cry, mourn, then become angry. You attend the court hearing and you sit less than 20 feet away from the murderer. Do you truly believe this person deserves to live? Or should they face a punishment that is equal to their crime? Some may say CapitalRead MoreThe Death Penalty And Capital Punishment1569 Words   |  7 Pagesthe death penalty also referred to as capital punishment. The death penalty is both useless and harmful to not only criminals but also their potential victims. This paper uses these horrific facts to try and convince the reader that the death penalty should be done away with before it is too late, although that time may have already come. With supporting evidence to support my cause, I hope that the following information sways at least one reader to see the harm of keeping the death penalty an activeRead MoreCapital Punishment And The Death Penalty1235 Words   |  5 PagesWhat is capital punishment? Why do people support it, but yet people cherish lives? Is it a moral thing to do? Should one be for or against the Death Penalty? Let’s take a look deep into the world of justices and why capital punishment still exists in today’s society. Capital punishment or the death penalty is a feder al punishment given to criminals who are convicted of murders. It is the highest law punishment available that can prevent future murders by developing fear within them. Capital punishmentRead MoreCapital Punishment And The Death Penalty1017 Words   |  5 PagesName: Lucas Falley Topic: Capital Punishment Background: Capital punishment, or the death penalty, has existed for thousands of years. For as long as there has been organized society, the death penalty has existed in numerous cultures and civilizations. Throughout the years the methods have changed, but the use of capital punishment is becoming a pressing matter. Amnesty International reports that there are 140 countries worldwide that have abolished the death penalty, while over 50 countries stillRead MoreThe Death Penalty Is A Capital Punishment1271 Words   |  6 Pages What is the death penalty? The death penalty is a capital punishment that is punishable by death or execution. This is usually given to people that have committed serious offences or capital crimes. There are 31 states in the United States that are for the death penalty. Crimes that are punishable by the death penalty, vary from state to state. Examples of such crimes are; first degree murder or premeditated murder, murder with special circumstances, such as: intende d, multiple, and murder whichRead MoreCapital Punishment And The Death Penalty1539 Words   |  7 PagesCapital punishment, otherwise known as the death penalty, has been the center of debate for a long time. Capital punishment may be defined as the â€Å"[e]xecution of an offender sentenced to death after conviction by a court of law of a criminal offense† (Capital Punishment). Up until 1846, when Michigan became the first to abolish the death sentence, all states allowed legal practice of capital punishment by the government (States). Currently, there 32 states still supporting the death penalty and 18Read MoreThe Death Penalty Of Capital Punishment1480 Words   |  6 Pagesjustice system, such as the death penalty. Capital punishment has been used many times in history all around the world, and it was quite popular. Many people argue that capital punishment is useful in deterring crime and that it is only fair that criminals receive death as punishment for a heinous crim e. On the contrary, others see the death penalty as a violation of the 8th amendment. It restricts excessive fines, and it also does not allow cruel and unusual punishment to be inflicted upon criminals

Australian Dairy Farmers And Industry - Free Sample Solution

Question: Discuss about the Australian Dairy Farmers and Industry. Answer: Introduction: Dairy industry in Australia has influential impact on the entire economy. The Australias dairy industry is engaged in generating a huge amount of revenue within the economy through the channel of export. The country has been engaged in exporting both milk and dairy products in the global economy (www.dairyaustralia.com.au 2014). Through this report it has been tried to focus on the Australian Dairy Industry with special mention to the dairy firm named Inglenook. Initially the background of the industry has been highlighted. Following the background of the industry, the intermediate markets have been identified. The next part of the report talks about the influence of this intermediate industry on the entire economy. The present strategy of Inglenook and the future threats has been discussed and a conclusion has been drawn based on the findings. Aim of this Paper: The main aim of this paper is to find out the economic factors and underlying causes that play a vital role in shaping the production, distribution and expected outcome of Inglenook firm in particular and the dairy industry in general Background of Australian Dairy Industry: The history of dairy industry in Australia dates back to 1788. Initially in those days the dairy industry faced the problem of providing enough fodder to its cows. They also faced the problem of refrigerating their products. The dairy industry adopted the step of de-regulation during 2000 (Edwards 2013). The Dairy Industry Association of Australia (DIAA) controls and operates the entire dairy industry within the Australian territory. Data suggests that it has a gross value of around $4 billion and is the third largest industry in agricultural domain (www. dairyaustralia. com. au 2014). The dairy firm produces a wide variety of products ranging from milk, yoghurt, cheese, butter and other milk beverages. Currently, Australia even after being a small producer of is amongst the top largest exporter of dairy products in the world. As a result, of de-regulation, only the competing producers are able to compete in the market. The report focuses on Inglenook dairy, which was established in 2011. Rachel and Troy Peterken founded this firm in the region of Western Victoria. According to their statement, people prefer their dairy products due to its high quality and taste. People have been valuing their products since they came into the industry due to the richness of their products, which are free from additives (inglenookdairy.com.au 2016). Structure of Intermediate Market: The intermediate markets in this report are the supermarkets through which the dairy industry sells their products to the customers. Inglenook has also been selling its products through the help of these supermarkets (Wilson 2013). It has been seen that finding some place in supermarket shelf enables a company to get identified and expand their business. The intermediate markets that are the bunch of existing supermarkets have been oligopolistic nature. Oligopolistic market can be defined as the market where there are no barriers in the entry of market. The products are usually differentiated in nature and the producers usually possess market powers largely (Neary 2016). There are two large supermarkets in Australia namely Coles and Woolworths. Aldi is another such supermarkets, which are coming up in power. These giants have full control over the market power and influences consumers demand. Under this oligopolistic market the demand curve is kinked in nature. The diagram below has showed it: In the diagram above it is seen that the demand curve of the oligopoly market is kinked in nature. The price quoted by the producers in oligopolistic market is at P. At price P, quantity supplied is Q. The supermarket giants have been continuously trying to keep price low. Even if any of the supermarket giants wants to charge higher price o yield better revenue or to establish a healthy relation with the suppliers, then that oligopoly market is going to run out of business. On other hand if the intermediaries of the dairy industry tries to keep price low then the other supermarkets is going to follow the same strategy and ultimately the initial firm loses higher marginal profit. Hence, under oligopoly market the firm always tries to keep the price around or at P to have the maximum benefit. Market power to influence industry: There is existence of several dairy firms in Australia. Existence of multiple firms implies that the nature of market is competitive. Within a competitive structure, the individual firm has no power to influence the price of the product as well as to maximize the profit (Gopinath, Helpman and Rogoff 2014). Under these circumstances the power goes in the hands of the intermediaries. It has already been mentioned that the intermediaries who have been engaged in distributing the supplies of milk and dairy products in Australian market forms oligopolistic market. The oligopoly producers have influenced the market for a long time and are still having almost absolute control over the food and dairy industry in Australia. The ways in which these influence the dairy industry and Inglenook dairy firm in Australia are through the following channels: Price Quoting Power: They supermarkets of Australia have been engaged in price wars amongst themselves and have been continuously slashing the price of their products to attract customers (Lee 2012). The supermarkets have tied up the dairy producers into contracts whereby they cannot operate outside at their own free will. Hence, they have to take in the price quoted but the giant retailers. In here the supremacy of the supermarkets reign and the farmers are the losers. The price went down to $1 per liter of milk. Because of this slash the farmers have revolted. The collaboration amongst the milk farmers of Australia has led them to decrease their supply in market thereby causing a short fall of milk in the shelves of the gigantic supermarkets (N Villanueva 2016). The situation worsened to the extent where the plans have been made to import the milk from other countries namely New Zealand and other such countries. Accumulation of Profit: The present scenario suggests that the dairy industry in Australia is facing troubles within the Australian domain regarding the negligence and price slash by the supermarket giants who acts as intermediaries and helps in distribution of the products (www.abc.net.au 2013). However, it has been seen that the dairy products have been sold at international market through which the revenue and thereby profit is generated within this industry. According to the recent statistics of October 2016, there has been increase of 4.2% in the valuation of Australias total export of milk and dairy products. Current Strategy of Inglenook: Inglenook firm has recently joined the dairy industry. The company being in their initial stages of business is using simple strategies of marketing. They are using business-to-business communication whereby they tried to influence the owners of small and big cafes in using their products as raw material. Within the firm, they use highly efficient technologies in milking the cows and direct packaging the products to maintain the freshness of the same (Nettle, Brightling and Hope 2013). In order to attract the customers they are also placing their products in the shelves of the supermarkets in spite of receiving such a low price. In addition, they have diversified their product portfolio by selling milk, cheese and butter (Irving 2015). Potential threat of Inglenook in the long term: The dairy industry in Australia has few weaknesses, which acts as the reason behind the potential threats of the industry in long term. The primary weakness possessed by this industry is the continuous changes in the climatic factors of the region. Along with it the industry faces the problem of buying raw material and goods at retailed prices whereas selling their products at wholesale prices (www.theconversation.com 2014). In addition, there lies great uncertainty in the policies adopted by the firm. The dairy firm Inglenook has been into the business for only 5 years and they are operating in their 6th year. The potential threats that they might face in the long run is of sustainability issues. Due to the constant war in milk price the nation is now thinking of importing milk from NZ which again implies that this Inglenook is going to face tough competition (Bettles 2016). Conclusion The findings of the report suggest that Australia has been recently facing several up and down in its dairy market. Milk and other dairy products are parts of essential food items and thereby even if the industry faces problems at present, it is going to get revived soon. This short run problem is going to get normalized in long run. The report also suggests that the dairy firms do not possess any market power due to the competitive structure however they are being controlled by the oligopolistic supermarkets. Climate change is the threat faced by Inglenook, which cannot be controlled by the firm. However, the things that they can do in order to survive and flourish in the markets have been given below. It is recommended that the firms should try to bring in innovation within its line of operation so that they can reduce their production cost. As there are multiple numbers of firm selling milk and other dairy products, there is high chance of reduction in the profit margin. Thereby in order to sustain in the market, Inglenook should also try to implement strategies that reduces their time of operation. Using advanced robotic system within the industry to pack and load their products can prove to be beneficial for them. It has been seen that Inglenook has very low diversity in their range of products. The final recommendation for Inglenook is to increase their range of dairy products by launching things like cottage cheese, chocolates, milk shakes and diet milk. 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